Ingredient Stories
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O.A.R…Of a rEVOLution
I don’t think I fully realized what a great fit FestEVOL and O.A.R. were until I was listening to probably their most recognized song, “Crazy Game of Poker” at FestEVOL in Okemo, VT. Not only is this song awesome, and I’ve loved it since I was 15 when I was singing it in the back of my friend Brett’s car, but it also has some fantastic lyrics that now tie into my job here at EVOL Foods. So here’s how it goes, “ I say of, you say a, I say revolution, and you say jah”. Get it? rEVOLution? Clever huh? But that’s truly what FestEVOL has been the past three weeks; a rEVOLution of fantastic music, great riding and skiing and bringing together natural and eco-friendly brands to create the best ever FestEVOL experience.
The three week concert/ski extravaganza started with our trip to Okemo Mountain Resort in Ludlow, Vermont. The moment our marketing team arrived we were greeted with hospitality from everyone on the Okemo staff. Even though we are all hard core Colorado skiers and riders and a little biased to our mountains in Colorado, we quickly saw not only what a great place Okemo is to ride, but also what a great place it is for families. We started the weekend out by sampling our hot mini burritos to skiers and boarders and we didn’t stop until closing time on Sunday. Saturday also brought the first concert with the Pete Kilpatrick Band, DJ Logic and O.A.R.! The concert was quickly at capacity and concert goers were out enjoying ski apres in the parking lot before the concert:
Next on the list was FestEVOL Crested Butte. This stop of FestEVOL was especially exciting for us because the entire EVOL Foods team was able to come to down to catch the concert and spend the day skiing and snowboarding at beautiful Crested Butte. Of course the marketing team was “working” (if you can call it work) for the weekend slinging hot burritos and bringing the EVOL experience to Crested Butte, but we also got a chance to spend some time enjoying the “freshies” as my co-worker Chris Lee calls it and I was reminded of how much I love to ski at Crested Butte and how there is really no where on the earth like it. If you’ve never been, you need to go. Saturday was capped with another fantastic O.A.R., Pete Kilpatrick, and DJ Logic line-up and the view for this concert literally took your breath away. Take a look at this picture of the concert. Jealous of my job yet?
FestEVOL Crested Butte
We wrapped up the FestEVOL tour at Mount Sunapee, New Hampshire. We were warned beforehand that the weather might be nasty and our flight might be delayed, but it was smooth sailing into beautiful Sunapee, NH (the roads were a little wet, but nothing these Colorado kids can’t handle). We woke up to a wonderful surprise on Saturday, when there was nothing but blue skies and the concert was SOLD OUT! We again set-up our burrito station in the IZStyle/Reverb Eco-Village which included other eco-conscious and all-natural brands like Stonyfield, American Flatbread/Rustic Crust, SIGG, Tribe Origins,Pretzel Crisp, Nordica, RAMP and local environmental non-profits.We finished off a solid day on the mountain with O.A.R. playing to a packed and lively crowd, thus concluding the Bud Light Concert Series, FestEVOL . It was a beautiful sight. We wrapped up our weekend at Mount Sunappe by sampling our delicious mini burritos on Sunday and taking in the sights of the Mount Sunapee Slush Cup, which entertained everyone on the mountain. If you’ve never seen it, make sure you get up to Mount Sunapee to catch it next year!
We want to extend our heartfelt thanks to everyone who contributed to FestEVOL. Our partners at Triple Peaks: Okemo, Crested Butte and Mount Sunapee. Make sure you ski at least one or all three mountains in your lifetime, we at EVOL seriously can’t say enough good things about these guys. Thank you to DJ Logic, Pete Kilpatrick Band and big THANK YOU to O.A.R for supporting FestEVOL and bringing beautiful music to our ears. Thanks to all of our sponsors, Anheuser Busch, Reverb, IZStyle, Burton, Stonyfield, American Flatbread/Rustic Crust, SIGG and Tribe Origins. And from me personally, thank you to EVOL Foods and our marketing team for working so hard on this project. I can’t wait for FestEVOL next year.
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Wisdom 2.0
This past weekend, we attended the Wisdom 2.0 Conference in Silicon Valley. This was a unique opportunity where we were not only sharing our burrito love, but we also sat shoulder to shoulder as students of the conference. The event was uniquely characterized by the beautiful spirit and brilliant minds of the people – from the hosts and speakers to everyone in attendance. We had a blast, and left incredibly inspired.
The big questions:
- How do we stay connected in a digital world and human world (in a balanced and health way)?
- Are the social network and the technology tools that support it, creating an opportunity for peace and good in the world, or are they creating disconnection and destruction?
- In our work and home, how do we keep up mental and physical wellness and healthy hand-to-hand community, while juggling the ever increasing push of information and communication into the palm of our hands?
It was very fun to participate in this healthy debate and listen to advocates for wellness in the world’s leading technology companies: Facebook, Twitter, Google, Ebay.
Check it out and check in on your wisdom 2.0
Enjoy!
Jon (VP Communications, EVOL)
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EVOL Gets the Wildlife Experience!
Just a week after our gratifying X-perience at the X-Games, the EVOL team got the Wildlife Experience and let us tell you, it really is more than a museum! This day was special not only because we got to see the happy faces of so many excited children, but also because we were serving our new EVOL Bowls which we just released in January to Whole Foods Markets nationwide. These gluten-free bowls were a hit and we found everyone coming back for more at least once. The volunteers at the Wildlife Experience not only got to try our new bowls but they all enjoyed a freshly cooked burrito on their lunch break for the awesome work that they were doing to make this Wildlife Experience a true experience for everyone involved.
The children, the EVOL team, and all of the people present were there for the Kid’s Bowl and enjoyed a day checking out the most unbelievable frog exhibit one could imagine, along with some chocolate fondue and numerous activities around the museum. We brought along an activity of our own, well, besides munchin’ down on EVOL Bowls. Heard of cornhole? The bean bag toss game? Well I bet there are very few people that were not at the Wildlife Experience that have ever participated in a game of burrito toss. The EVOL team is more than satisfied with our day and look forward to more like it in the future.
Bummed you missed it? Well the EVOL team is always having good times so be sure to join us soon! Aside from the simple good time of grabbing an EVOL Bowl or Burrito today at your local grocery store, be sure not to miss our killer mountain-concert FestEVOL events at Okemo Mountain, VT (March 19), Crested Butte, CO (March 26), and Mount Sunapee, NH (April 2). It doesn’t get much better than hitting the slopes and reaching the bottom of the mountain at the end of the day to the live tunes of OAR and the smell of delicious EVOL Burritos, so we really hope you can make it!
Don’t ever forget that our world is becoming more and more EVOL every day, so be good to yourself, others, and our magnificent planet!
LOVE and EVOL,
Jamie Clarkson
Brand-Marketing Intern, EVOL Burritos
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X-games Athletes find the EVOL love
EVOL brought in Make-A-Wish kids to the athlete's lounge where we were sampling, to chow down on a burrito as well as meet some of the X-Games athletes like Peter Olenick pictured here!
We returned to the office this week after a long, but exhilarating week at Winter X-games 15 in Aspen. Our marketing and event team served over 500 mini burritos per day to the talented (and hungry!) athletes. After the athletes spent the day shredding the slopes, a delicious burrito is just what the doctor ordered. Between dishing out our yummy, made from scratch burritos, we were able to the hit the slopes and catch some of the insane events in the beautiful 40-degree-plus weather in Aspen. At EVOL, we work hard and play hard.
Missed out on the all fun and feeling a little famished? Just pick up an EVOL burrito today at your local grocery store or catch us at one (or ALL) of our killer mountain-concert FestEVOL events in Okemo, VT (March 19), Crested Butte, CO (March 26), and Mount Sunapee, NH (April 2). You won’t want to pass up music from OAR, the EVOL team and our Boulder, Colorado- born burritos!
Lots of EVOL love,
Amanda Foulk
Marketing Intern, EVOL burritos
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Lots of LOVE and EVOL in 2011
The EVOL Marketing Team "hard at work" at the 2010 company holiday party.
Here at EVOL we are quickly winding down 2010 and planning for 2011. To the relief of our marketing team and event staff we will be taking a much needed break from the world of mini burritos and staying home with our friends and families for the holidays (as well as spending some much needed time on the slopes!)
We are coming back with a bang in January as we start the New Year off with a trip to the Winter X-Games. This year we figured out an equation that works really well: cold weather + hot burritos = a match made in powder heaven. We will be up sampling to the X-Game’s athletes and spectators from January 24th-31st, so if you are in or around the Aspen area, stop by and meet our team (and of course take a hot burrito). If you can’t be at Winter X-Games, just pick-up an EVOL Burrito at your local grocery store and then tune into ESPN to watch the action live; it’s almost as good as the real thing.
EVOL will also be hitting the road and more beautiful locations when we launch our inaugural FestEVOL event ( I know, clever huh?) Here at EVOL we love three things: burritos, great music and skiing/snowboarding. Well, I guess we love more than that, but we will be combining all three in a most fantastic mountain-concert getaway at Crested Butte, Okemo and Mount Sunapee Resorts to host the first ever FestEVOL with O.A.R. and the Pete Kilpatrick Band. I know everyone wants to go, so check it out at www.festevol.com and add your brilliance to the event.
This is just a sneak peak of the exciting things EVOL is bringing to our favorite burrito eaters. We have so much more in store for 2011 so keep tabs on us via Facebook and Twitter; and check back here everyone once and a while to see where we have been and where we are going. Who knows… there could be tasty, made from scratch, delicious burritos coming to a town near you, and you wouldn’t want to miss that.
Until 2011, we are wishing you and yours a very EVOL holiday season and hopefully there are visions of mini burritos dancing in your head.
Peace, Love, EVOL
Stephanie Winslow
Marketing Manager, EVOL Burritos
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